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Redesign of Iron Supplement Line

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By: Sean Moloughney

Editor, Nutraceuticals World

Feosol, White Plains, NY, has undergone a package redesign for their brand of iron supplements. A large focus of the effort was to create an easy to understand portfolio and to help women quickly and correctly identify the iron form and benefit right for them. The new packaging is rolling out nationwide this summer and is offered in all major drugstore and supermarket chains, as well as in local and regional retailers. Feosol is available in three forms: Original Ferrous Sulfate iron for high-potency; Natural Release Carbonyl iron for gradual and gentle iron absorption; and Complete Bifera hip and pic iron, which is a dual iron formula with minimal side effects.

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